{"title":"L'Oreal Serie Expert","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert is a salon-exclusive haircare range designed to deliver highly personalized, professional-grade solutions for every hair concern. Backed by cutting-edge scientific innovation and trusted by top stylists worldwide, each Serie Expert line targets specific hair needs—from repair and hydration to color protection and volume.\u003c\/p\u003e\n\u003cp\u003eFormulated with precision and enriched with powerful ingredients like proteins, amino acids, and botanical extracts, Serie Expert ensures visible, lasting results with every use. Whether it’s strengthening damaged strands with Absolut Repair, preserving vibrant tones with Vitamino Color, or thickening fine hair with Pro Longer, Serie Expert empowers salons and their clients with transformative performance and luxury care.\u003c\/p\u003e","products":[{"product_id":"se-vitamino-color-masque-250ml","title":"L'Oreal Serie Expert Vitamino Color Masque 250ml","description":"\u003cp\u003e\u003cspan\u003eThe Vitamino Color Mask is\u003c\/span\u003e a rinse-out treatment that gently eliminates impurities and protects against colour fading.\u003c\/p\u003e\n\u003cp\u003eNourishing colour-treated tresses with powerful strengthening ingredients Resveratrol and Panthenol, the creamy-textured masque envelops strands, transforming into a generous foam to maintain the hair fibre strength from root to tip and delivers a revitalising boost that leaves your hair more resistant, hydrated, easier to detangle and soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.beautyfeatures.ie\/loreal-professionnel-vitamino-color-shampoo-300ml\/?ctk=35748b08-59e0-43f1-837a-7c54e68afe33\u0026amp;showHidden=true\"\u003eLóreal Professionel Vitamino Color Shampoo\u003c\/a\u003e, apply evenly on shampooed and towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave in for 1 minute.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418734756171,"sku":"E3083300","price":19.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/Light_20__10545.jpg?v=1744022647"},{"product_id":"se-vitamino-acidic-sealer","title":"L'Oreal Serie Expert Vitamino Acidic Sealer","description":"\u003cp\u003e\u003cspan\u003eThis professional express rinse-out lotion is the ideal treatment to use on every colour client.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAfter the colour service, shampoo the hair twice and apply the acidic sealer to the mid lengths and ends. Emulsify and rinse immediately.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Acidic Sealer treatment has PH 4.5 technology, meaning the hair is rebalanced after the colour service and the colour is locked in for longer.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhen used with the Vitamino Color haircare range, colour is protected from fading for up to 8 weeks.*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThink of this treatment as your ‘top coat of shine’ for every colour service. Hair is instantly softer, smoother and 6x more shinier straight after application.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003csmall\u003e* Instrumental test shampoo+conditioner\u003c\/small\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHAIR TYPE:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eColoured hair\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRESULTS:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eColour protection from fading\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ex6* more shine right after application\u003c\/span\u003e\u003cbr\u003e\u003csmall\u003e*shampoo + acidic sealer\u003c\/small\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eACIDIC SEALER:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003ePH 4.5 technology.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418735280459,"sku":"E3083600","price":22.33,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/large-VITAMINO-COLOR_CONCENTRE.jpg?v=1741622048"},{"product_id":"se-metal-detox-shampoo-300ml","title":"L'Oreal Serie Expert Metal Detox Shampoo 300ml","description":"\u003cp\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, you can use the professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment.\u003c\/p\u003e\n\u003cp\u003eThis is our first anti-metal detox cleansing cream shampoo. This professional shampoo gently cleanses your hair from particles deposited from water. The caring, colour-safe formula leaves hair smoother, up to 2 times shinier* \u0026amp; feeling more nourished.\u003c\/p\u003e\n\u003cp\u003eThis range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.**\u003c\/p\u003e\n\u003cp\u003eThis shampoo was awarded ‘best Colour safe shampoo’ in the Cosmopolitan Beauty Awards 2021.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418735378763,"sku":"E3548700","price":25.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/LOreal_Professionnel_Metal_Detox_Anti-Metal_Cleansing_Cream_Shampoo_300ml_1__89102.jpg?v=1763547648"},{"product_id":"se-metal-detox-shampoo-1500ml","title":"L'Oreal Serie Expert Metal Detox Shampoo 1500ml","description":"\u003cp\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, you can use the professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment.\u003c\/p\u003e\n\u003cp\u003eThis is our first anti-metal detox cleansing cream shampoo. This professional shampoo gently cleanses your hair from particles deposited from water. The caring, colour-safe formula leaves hair smoother, up to 2 times shinier* \u0026amp; feeling more nourished.\u003c\/p\u003e\n\u003cp\u003eThis range was co-developed with professional hair experts and is used \u0026amp; loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.**\u003c\/p\u003e\n\u003cp\u003eThis shampoo was awarded ‘best Colour safe shampoo’ in the Cosmopolitan Beauty Awards 2021.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418738327883,"sku":"E3549200","price":42.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/bf3c71fe-00d0-489e-8c32-aae10c176966.jpg?v=1763547587"},{"product_id":"se-blondifier-gloss-s-poo-300ml","title":"L'Oreal Serie Expert Blondifier Gloss Shampoo 300ml","description":"Treat your locks to the L’Oréal Professionnel Serie Expert Blondifier Gloss Shampoo. The resurfacing and illuminating formula works to gently cleanse highlighted and blonde hair, while enhancing its vibrancy.\n\nEnriched with polyphenol from açai berry extract, the shampoo helps to nourish and smooth damaged strands. It promotes the natural glossiness and shine of blonde hair by working to replenish moisture. Use as part of the Blondifier haircare routine for salon-fresh results.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418738950475,"sku":"E3554700","price":15.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/a9ed4cc0-4d9e-4bff-a282-a75c94cf2e31.jpg?v=1741618918"},{"product_id":"se-liss-shampoo-300ml","title":"L'Oreal Serie Expert Liss Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert Liss Unlimited Smoothing Shampoo is specifically designed for curly and frizzy hair. It cleanses rebellious hair while nourishing \u0026amp; smoothing. L'Oréal Liss Unlimited Shampoo is enriched with Kukui Nut Oil from Asia and Evening Primrose oil to provide brilliant shine and smoothness to hair.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418741244235,"sku":"E3554900","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/f1f2abf7-108c-45ce-9f69-b7f5586ae6c7.jpg?v=1741618928"},{"product_id":"se-pro-longer-shampoo-300ml","title":"L'Oreal Serie Expert Pro longer Shampoo 300ml","description":"\u003cp\u003ePowered by the exclusive, patented thickening technology, Filler-A100 + Amino Acid, L’Oreal Professional Serie Expert Pro Longer Shampoo is the perfect treatment for hair suffering from thinned ends.\u003c\/p\u003e\n\u003cp\u003eFragrance Notes:\u003cbr\u003e Rose – Frangipani -Cyclamen\u003cbr\u003e Musk – Powdery – Amber\u003cbr\u003e Apple – Muguet -Ozonic\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003cbr\u003e Shampoo twice: first to cleanse, second to treat. Rinse out. Follow with Pro Longer Mask.\u003c\/p\u003e\n\u003cp\u003eHAIR TYPE\u003cbr\u003e Long hair with thinned or split ends\u003cbr\u003e RESULTS\u003cbr\u003e 64% more volume*\u003cbr\u003e Reduces split ends by 20%*\u003cbr\u003e *when used as a system of Pro longer SHAMPOO + Pro Longer Conditioner vs. unwashed hair\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS\u003cbr\u003e Pro Longer’s ingredients include an exclusive combination of FILLER-A100 + Amino Acid.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418742554955,"sku":"E3555100","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/071f2486-4f47-49e9-b0e5-670947bcec3a.jpg?v=1741618939"},{"product_id":"se-silver-shampoo-300ml","title":"L'Oreal Serie Expert Silver Shampoo 300ml","description":"\u003cp\u003eShowcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418744127819,"sku":"E3555600","price":14.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/5659521e-2429-4c4d-a46f-842d3b6ec037.jpg?v=1741618950"},{"product_id":"se-volumetry-shampoo-300ml","title":"L'Oreal Serie Expert Volumetry Shampoo 300ml","description":"L'Oréal Professionnel Serie Expert Volumetry Shampoo is a volume shampoo for sensitive fine hair. The shampoo transforms thin hair into stronger hair, giving it more body and volume. The Volumetry shampoo contains Intra-Cylane which strengthens the hair fiber from the inside and thus provides more strength to the hair. In addition, the Hydralight, which is also widely used in skin care, hydrates the hair so that the fiber retains moisture better. This also makes the hair stronger and also gives it a beautiful shine!","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418744815947,"sku":"E3557000","price":15.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/3474636974184_EN_1_1_800x_bfee8aab-0c65-4f82-b1fc-60f18b5e14c0.webp?v=1746801523"},{"product_id":"se-absolute-repair-mask-gold-500ml","title":"L'Oreal Serie Expert  Absolute repair mask Gold 500ml","description":"L'Oréal Professionnel Série Expert Absolut Repair Golden Mask is a hair mask specifically developed for very damaged hair. It is particularly beneficial for those with fine to medium hair types in need of restoration. The professional formula, enriched with gold quinoa and protein, not only repairs the hair but also offers protection against further damage. Moreover, the co-emulsion technology used in this formula allows for deeper penetration of the active ingredients. Therefore, this mask can fill in micro-fissures in the hair, effectively resurfacing it for a healthier look. This technology also ensures that the repairing process will be efficient without weighing down the hair which is a common concern for those with thin hair types.\n\nLastly, the cream-in-gel texture of the formula grants a pleasant application while the gold color gives a luxurious touch to the whole process. It is also important to mention that despite the color of the mask, it will not leave any residue on the hair after rinsing.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418745078091,"sku":"E3562700","price":24.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/be1bf3b7-298f-4cf5-a3ff-9dac366a2747.jpg?v=1744022363"},{"product_id":"se21-inforcer-conditioner-200ml","title":"L'Oreal Serie Expert Inforcer Conditioner 200ml","description":"\u003cp\u003e\u003cspan\u003eLightweight formula for normal to fragile hair. The conditioner helps improve manageability . Enriched with Vitamine B6 and Biotin. A technology specially designed to tackle breakage and split ends. With continued use the Inforcer conditioner helps your hair to become more resistant and stronger*. The reinforcing conditioner is recommended for: Fragile and breaking hair, especially long hair. For best results, use in conjunction with Serie Expert Inforcer Shampoo.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418745602379,"sku":"E3563100","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/3578a46b-0b4d-45eb-8d2f-8535840285ab.jpg?v=1741618975"},{"product_id":"se-inforcer-mask-500ml","title":"L'Oreal Serie Expert Inforcer Mask 500ml","description":"\u003cp\u003e\u003cspan\u003eDeeply nourishes and strengthens the hair fiber to prevent breakage.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAn anti-breakage mask that strengthens the hair fiber and promotes healthier hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e• Strengthens hair to resist breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Healthy growth.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Nourished strands.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSuggested Usage:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e• After cleansing with the Inforcer Shampoo (sold separately), apply a generous amount of the Mask to clean, wet hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Use fingers or comb to evenly distribute through mid-lengths and ends.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Leave in for at least one minute.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Rinse thoroughly.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTechnology\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eVitamin B6:\u003c\/i\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStimulates blood circulation, taking nutrients to the hair strands, maintaining health growth.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBiotin:\u003c\/i\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePromotes strength, preventing dryness and breakage.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418746978635,"sku":"E3563200","price":28.15,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/01330543-89bb-420e-a081-3be93b9fefe5.jpg?v=1741618983"},{"product_id":"se-inforcer-shampoo-300ml","title":"L'Oreal Serie Expert Inforcer Shampoo 300ml","description":"\u003cp\u003eSerie Expert Inforcer Shampoo 300ml - Strengthening anti-breakage* shampoo for normal to fragile hair. Reinforcing formula infused with vitamin B6 and Biotin, for instant reduction of breakage. Hair is more resistant and stronger with continued use.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418747011403,"sku":"E3563500","price":15.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/d8869b3c-68b6-49e3-8dcf-0e76abd58298.jpg?v=1741618991"},{"product_id":"se-inforcer-shampoo-1500-ml","title":"L'Oreal Serie Expert Inforcer Shampoo 1500 ml","description":"\u003cp\u003eSerie Expert Inforcer Shampoo - Strengthening anti-breakage* shampoo for normal to fragile hair. Reinforcing formula infused with vitamin B6 and Biotin, for instant reduction of breakage. Hair is more resistant and stronger with continued use.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418747404619,"sku":"E3563600","price":28.69,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/6b880215-ba27-48d6-bd2a-dc91b66588c9.jpg?v=1741619002"},{"product_id":"se-inforcer-masque-250ml","title":"L'Oreal Serie Expert Inforcer Masque 250ml","description":"\u003cp\u003eInforcer Masque, for strengthening fragile hair. With a Biotin and B6 vitamin-enriched boost, this reinforcing masque is designed to target breakage and split ends, leaving hair soft and healthy. With continued use, Inforcer masque will help your hair become more resistant and stronger.\u003c\/p\u003e\n\u003cp\u003eInforcer Masque is enriched with Biotin amd B6 – known for their strengthening properties.\u003cbr\u003e Recommended for: Fragile and breaking hair, especially long hair.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418747928907,"sku":"E3563900","price":24.35,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/c3722ac9-e605-437c-aa16-d07921c3d5e5.jpg?v=1741619014"},{"product_id":"se-inforcer-conditioner-750ml","title":"L'Oreal Serie Expert  Inforcer conditioner  750ml","description":"Introducing the new L'Oréal Professionnel Serie Expert Inforcer Conditioner, for strengthening fragile hair. Inforcer conditioner is designed to target breakage and split ends, leaving hair soft and healthy. With continued use your hair will become more resistant and stronger. Technology enriched with Biotin amd B6 –  known for their strengthening properties. Recommended for: Fragile and breaking hair. especially long hair.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418749010251,"sku":"E3564000","price":26.53,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/a62b4209-6a4d-456f-a305-0e8585237dc2.jpg?v=1741619023"},{"product_id":"se-absol-repair-gold-mask-250ml","title":"L'Oreal Serie Expert Absol Repair gold mask 250ml","description":"\u003cp\u003eL'OREAL mask targets the areas where hair is damaged, leaving it feeling more resistant and easier to manage. Hair looks smoother and softer from root-to-tip, thanks to a resurfacing effect. Either replace your conditioner with this mask or use it occasionally for an extra nourishing feel. Leave it on your hair for 3-5 minutes and then rinse it our thoroughly.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418749272395,"sku":"E3564200","price":27.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/6880abae-2569-4727-bfab-266d4e986fd3.jpg?v=1744021875"},{"product_id":"se-absolute-repair-mask-gold-250ml","title":"L'Oreal Serie Expert Absolute Repair Mask Gold 250ml","description":"Immerse your hair in a golden bath. The L’Oréal Professionnel Serie Expert Absolut Repair Gold Quinoa + Protein regenerating mask for damaged hair, enriched with nourishing ingredients, has a sensual, creamy gel texture. It regenerates the hair deeply without weighing it down. This golden mask will transform all types of hair into beautiful, radiant and healthy locks visible from miles away.\n\nCharacteristics:\n\nfor deep regeneration of hair fibres with no added weight\npleasant texture\nleaves hair shiny and healthy-looking\nTest results:\n→ after five applications together with a shampoo from the same line:\n\nsurface damage is reduced by up to 77%\nhair is up to 7× shinier\nIngredients:\n\ngold quinoa\nprotein\nHow to use:\napply the mask to towel-dried hair and leave for three to five minutes. Then rinse off thoroughly.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418749534539,"sku":"E3564201","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/341d6dbb-fd72-4370-8028-bcc635c14ed7.jpg?v=1744019625"},{"product_id":"se-vitamino-conditioner-750ml","title":"L'Oreal Serie Expert Vitamino conditioner 750ml","description":"\u003cp\u003eHAIR TYPE\u003cbr\u003e Coloured hair\u003c\/p\u003e\n\u003cp\u003eRESULTS\u003cbr\u003e 8 weeks against color fading\u003cbr\u003e Colour protection from fading x6\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS:\u003cbr\u003e RESVERATROL\u003cbr\u003e PANTHENOL\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418749993291,"sku":"E3564500","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/ab3c5af2-1f21-4275-a01e-07f53346bee4.jpg?v=1741619046"},{"product_id":"se21-pro-longer-masque-bw-500ml","title":"L'Oreal Serie Expert PRO LONGER MASQUE BW 500ML","description":"Nourish your hair with the L’Oréal Professionnel Serié Expert Pro Longer Mask 500ml. Designed especially for long hair, the mask works to minimise the appearance of split ends and flyaway hairs, leaving a bouncy, sleek illusion with added body and shine. Long, thick hair can be hard to manage and become tangled easily, so replenish it with the kind yet powerful ingredients within the hair mask.\n\nThe innovative formula glides through the hair effortlessly, complete with a buttery, luxurious texture that leaves hair feeling sumptuous to the touch. Patented Filler A100 and Amino Acids create a protective veil against harsh external aggressors, that could potentially cause dryness and damage, leaving you with the peace of mind that your glossy, replenished tresses will maintain their silky appearance.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418752188747,"sku":"E3564900","price":32.65,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/b364f274-35e4-47a0-b7d7-3a12839b0d25.jpg?v=1741619054"},{"product_id":"new-se-blondifier-masque-500ml","title":"L'Oreal Serie Expert Blondifier Masque 500ml","description":"Nourish and smooth blonde hair with L'Oreal Professionnel Serie Expert Blondifier Masque. Suitable for all types of blonde hair, this nourishing masque is enriched with Açai Berry Polyphenols to help smooth and replenish the hair fibre. Hair is left soft and full of multidimensional shine and radiance.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418752385355,"sku":"E3565100","price":27.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/33fc3473-0bee-45bf-8e36-d6ad5fef721d.jpg?v=1741619062"},{"product_id":"se-absolute-repair-mask-500ml","title":"L'Oreal Serie Expert Absolute repair mask 500ml","description":"L'Oréal Professionnel Serié Expert Absolut Repair Gold Instant resurfacing mask offers the ultimate professional deep resurfacing experience for medium- thick damaged and dry hair. The resurfacing mask helps to visibly resurface damaged hair resulting in up to 77%* less fiber surface damage. The hair is manageable and up to 7X** shinier after the treatment routine including the Absolut Repair resurfacing shampoo. This luxurious mask has a creamy texture, which envelopes your damaged hair with care without weighing it down​. *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque.\n\nBenefits:\n\nIntensely nourishes\nIncreases the elasticity of the hair\nLeaves your chemically-treated hair sleek, soft and shiny\nHair is more manageable\nHow to use:\n\nAfter shampooing with Absolut Repair shampoo, apply through the lengths and ends of the hair and comb through with a wide tooth comb\nIn case of contact with eyes, rinse them immediately.\nLeave in for 3 to 5 minutes only\nRinse well","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418753040715,"sku":"E3565300","price":24.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/f2e69e69-1d48-42a3-b8c0-8f85ef6641c3.jpg?v=1741619070"},{"product_id":"pro-longer-conditioner-750ml","title":"L'Oreal Serie Expert Pro Longer conditioner 750ml","description":"Who’s it For?\n\nHelps to renew the look of lengths.\n\nIntroduction\n\nPro Longer conditioner for long hair helps to make long hair appear thicker and visibly healthier and stronger looking.\n\nDesigned for long hair with thin or split ends, the conditioner promotes a thicker and stronger appearance.\nEnriched with an exclusive combination of FILLER-A100 and Amino Acids.\nUp to 94% hair breakage reduction\nThe formula works on thin ends, or areas where help is most needed.​ ​\nHow to use:\n\nApply evenly on shampooed and towel-dried hair. Comb through. Rinse thoroughly.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418753761611,"sku":"e3565500","price":32.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/276a8d46-b544-4588-8e4c-f5d1926ebbc1.jpg?v=1744019682"},{"product_id":"se-vitamino-shampoo-300ml","title":"L'Oreal Serie Expert Vitamino Shampoo 300ml","description":"\u003cp\u003eIndulge in the sensorial colour protecting Serie Expert Vitamino Shampoo that leaves coloured hair instantly soft and purified. Enriched in a powerful anti-oxidant complex and UV filters, your colour of choice is allowed to shine more vibrantly. Residue is eliminated, while hair and Colour is protected.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418754515275,"sku":"E3566100","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/ce63613c-ae4e-4a00-824b-58fef8e2e8fe.jpg?v=1744023888"},{"product_id":"se21-volumetry-shampoo-bw-1500ml","title":"L'Oreal Serie Expert VOLUMETRY SHAMPOO BW 1500ML","description":"","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418755760459,"sku":"E3566500","price":35.35,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/571f57a0-d461-4693-adf4-da7079826f02.jpg?v=1744024359"},{"product_id":"loreal-silver-shampoo-1500ml","title":"L'Oreal Serie Expert Silver shampoo 1500ml","description":"Who’s it For?\n\nBoost of shine on grey, white or light blonde hair.\n\nIntroduction\n\nThe deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine.\n\nShowcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo.\n\nContains a neutralising system, enriched with magnesium and anti-yellowing agents.\nHelps to counteract those unwanted brassy tones.\nPlease Note: No pump is included with this product. \n\nHow to use:\n\nDistribute evenly through wet hair. Lather. Rinse thoroughly","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418757988683,"sku":"E3566600","price":36.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/73ccbdea-55da-47c3-8b0e-70b32e9b3efd.jpg?v=1744024685"},{"product_id":"se-prolonger-shampoo-1500ml","title":"L'Oreal Serie Expert Prolonger Shampoo 1500ml","description":"Available for the first time in an eco-refill format that contains 65% less plastic than the current 1500 ml bottle format.\n\nECO-RECHARGE FORMAT: 65% less plastic compared to the current 1500 ml plastic bottle.\nLUST RENEWAL: a formula enriched with FILLER-A100 and amino acid to help renew the hair fiber.\n5x MORE SHINE*: makes your hair shine.\n44% LESS HAIR BREAK \u0026amp; 20% LESS SPLISS*: helps increase the diameter of your long hair, making it visibly healthier and stronger.\n*Instrumental test, after application of shampoo and conditioner.\n\nDirections: Apply evenly to damp hair and emulsify. Rinse carefully. In case of contact with eyes, rinse them thoroughly.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418759332171,"sku":"E3567001","price":36.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/2506572-L-Oreal-Professionnel-Paris-Serie-Expert-Pro-Longer-Professional-Shampoo.e8985abc.jpg?v=1741621382"},{"product_id":"se-liss-unlimited-mask-500ml","title":"L'Oreal Serie Expert Liss Unlimited Mask 500ml","description":"\u003cp\u003eL'Oreal Serie Expert Liss Unlimited Masque\u003c\/p\u003e\n\u003cp\u003eSmoothing masque for rebellious hair\u003c\/p\u003e\n\u003cp\u003eThe replenishing formula, enriched with Pro-Keratin and Kukui \u0026amp; Evening Primrose Oils, provides an anti-frizz effect.\u003c\/p\u003e\n\u003cp\u003eApply to clean, damp hair then leave on for a few minutes before rinsing.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418760577355,"sku":"E3567100","price":24.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/57061ef8-f308-49cf-94b5-b7cec3bb3821.jpg?v=1741619121"},{"product_id":"se-liss-shampoo-1500ml","title":"L'Oreal Serie Expert Liss Shampoo 1500ml","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert Prokeratin Liss Shampoo is specifically designed for curly and frizzy hair. It cleanses rebellious hair while nourishing \u0026amp; smoothing. L'Oréal Liss Unlimited Shampoo is enriched with Kukui Nut Oil from Asia and Evening Primrose oil to provide brilliant shine and smoothness to hair.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418761920843,"sku":"E3567500","price":34.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/ec976611-8d6c-460d-a9e4-93fc65ab6e9b.jpg?v=1744020380"},{"product_id":"new-se-blondifier-gloss-shampoo-1500ml","title":"L'Oreal Serie Expert Blondifier Gloss Shampoo 1500ml","description":"L'Oréal Professionnel Série Expert Blondifier Gloss Shampoo is a professional shampoo suitable for all blonde hair types, both natural and colored. The shampoo will not only cleanse the hair but also enhance its color. The formula with Açaí Polyphenols will prevent the natural oxidation process of the hair thus preserving the shade of the hair. Moreover, it will also help to resurface the hair strand, diminishing the appearance of damage and improving the overall condition of the hair. The illuminating and nourishing properties of this shampoo will not only make the hair smoother but truly enhance its color. Over time, the blonde will have a multidimensional shine and healthier look. For better results and extra nourishment, combine this shampoo with other L'Oréal Professionnel Série Expert Blondifier products.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418763231563,"sku":"E3567600","price":36.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/24849593-f7e0-470c-b7fe-98e60a6c75f9.jpg?v=1744023346"},{"product_id":"se-vitamino-color-mask-500ml","title":"L'Oreal Serie Expert Vitamino color mask 500ml","description":"\u003cp\u003eHAIR TYPE\u003cbr\u003e Sensitive coloured hair\u003c\/p\u003e\n\u003cp\u003eRESULTS\u003cbr\u003e Soft care for the most sensitive colors\u003cbr\u003e Color protection from fading x6\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS:\u003cbr\u003e RESVERATROL\u003cbr\u003e PANTHENOL\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418766737739,"sku":"E3567700","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/46aaa577-3a21-4a2f-bc24-8fa39132de39.jpg?v=1741619146"},{"product_id":"se-vitamino-cond-200ml","title":"L'Oreal Serie Expert Vitamino conditioner 200ml","description":"","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418770374987,"sku":"E3568000","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/58f18bb7-065e-46fa-b96f-f732b13cac91.jpg?v=1744020240"},{"product_id":"vitamino-acidic-shine-400ml","title":"L'Oreal Serie Expert Vitamino Acidic shine 400ml","description":"This professional express rinse-out lotion is the ideal treatment to use on every colour client.\r\n\r\nAfter the colour service, shampoo the hair twice and apply the acidic sealer to the mid lengths and ends. Emulsify and rinse immediately.\r\n\r\nThe Acidic Sealer treatment has PH 4.5 technology, meaning the hair is rebalanced after the colour service and the colour is locked in for longer.\r\n\r\nWhen used with the Vitamino Color haircare range, colour is protected from fading for up to 8 weeks.*\r\n\r\nThink of this treatment as your �top coat of shine� for every colour service. Hair is instantly softer, smoother and 6x more shinier straight after application.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418771095883,"sku":"E3569800","price":27.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/16819b21-6c97-41c8-81a3-140ec2e35add.jpg?v=1741619162"},{"product_id":"se-vitamino-color-s-poo-1500ml","title":"L'Oreal Serie Expert Vitamino color shampoo 1500ml","description":"\u003cp\u003ePROFESSIONAL FORMULA with resveratrol, powerful polyphenol, which protects the color from fading, up to 8 weeks*, and the fiber from damage for perfect salon colored hair.\u003c\/p\u003e\n\u003cp\u003eL’Oreal Vitamino Color Shampoo gently removed of impurities, hair is instantly soft and protected.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test shampoo + conditioner\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418771652939,"sku":"E3570700","price":35.3,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/d17718e7-8767-4ce6-af8f-5d61426cb56e.webp?v=1741619170"},{"product_id":"se-liss-unlimited-mask-250ml","title":"L'Oreal Serie Expert Liss Unlimited mask 250ml","description":"\u003cp\u003eL'Oreal Serie Expert Liss Unlimited Masque\u003c\/p\u003e\n\u003cp\u003eSmoothing masque for rebellious hair\u003c\/p\u003e\n\u003cp\u003eThe replenishing formula, enriched with Pro-Keratin and Kukui \u0026amp; Evening Primrose Oils, provides an anti-frizz effect.\u003c\/p\u003e\n\u003cp\u003eApply to clean, damp hair then leave on for a few minutes before rinsing.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418772701515,"sku":"E3570900","price":24.39,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/2d0773d5-515a-4126-a900-dd9756a9beef.jpg?v=1744020966"},{"product_id":"se-blondifier-conditioner-200ml","title":"L'Oreal Serie Expert Blondifier Conditioner 200ml","description":"Illuminate blonde hair with the L’Oréal Professionnel Serie Expert Blondifier Conditioner. This conditioner is a restorative treatment for coloured or highlighted blondes.\n\nIncredibly lightweight, the formula is packed with ingredients that resist weighing strands down. Açai Berry Extract powers this product, packed with Polyphenols to help nourish, hydrate and protect from external aggressors – like oxidation.\n\nWave goodbye to tangles as the treatment wraps your ends in a hydrating, silky blanket. The blonde hair conditioner reinforces vivid colour as it lends lengths a soft-touch finish. For bright, shiny, luminous blonde, this conditioner could be the one you need.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418773782859,"sku":"E3571100","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/469bf7b8-acbd-435a-a4d7-8dd15943a24c.jpg?v=1744022335"},{"product_id":"blondifier-masque-250ml","title":"L'Oreal Serie Expert Blondifier Masque 250ml","description":"Directions for use:\n\nApply evenly to shampooed and towel-dried hair. Comb through.\nRinse thoroughly. In case of contact with eyes, rinse them immediately.\nFor best results, use in conjunction with: Serie Expert Blondifier Cool or Gloss Shampoo.\n\n","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418774503755,"sku":"E3571300","price":24.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/121b4ea9-8ebb-43b6-89e9-f747b22ddd49.jpg?v=1741619194"},{"product_id":"se-vita-color-mask-250ml","title":"L'Oreal Serie Expert Vita color mask 250ml","description":"Vitamino Color mask is a haircare mask for coloured hair, specifically designed to protect and nourish colour.\n\nThe professional formula contains resveratrol, a powerful anti- oxydant inspired by skincare.\n\nThis creamy mask is suitable for normal-thick coloured hair.\n\nHair colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch.\n","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418775159115,"sku":"E3571500","price":24.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/56e3769d-c72f-45c1-bda6-5ffdab956811.jpg?v=1741619201"},{"product_id":"se-pro-longer-masque-250ml","title":"L'Oreal Serie Expert Pro Longer masque 250ml","description":"\u003cp\u003eHAIR TYPE\u003cbr\u003e Long hair with thin ends\u003cbr\u003e RESULTS\u003cbr\u003e 32% visible split ends reduction*\u003cbr\u003e 66% visible split ends reduction**\u003cbr\u003e INGREDIENTS\u003cbr\u003e FILLER- A100 + AMINO ACID\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418775716171,"sku":"E3571700","price":24.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/2f98c64d-fa14-42f3-85db-987441e2bb25.jpg?v=1744022305"},{"product_id":"se-absol-repair-conditioner-200ml","title":"L'Oreal Serie Expert Absolut Repair Conditioner","description":"\u003cp\u003eL'Oreal Serie Expert Absolut Repair Lipidium Conditioner restores very damaged hair. It makes the hair strong and healthy again. Hair scales are smoothly ironed and in addition the hair is provided with a beautiful shine.\u003c\/p\u003e\n\u003cp\u003eL'Oreal Serie Expert Absolut Repair Lipidium Conditioner hydrates the hair and prevents lice from forming. The hair is treated more easily, making it easier to model automatically.\u003c\/p\u003e\n\u003cp\u003eL'Oreal Serie Expert Absolut Repair Lipidium Conditioner:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor very damaged hair\u003c\/li\u003e\n\u003cli\u003eStrengthens\u003c\/li\u003e\n\u003cli\u003eStretch the hair scales smoothly\u003c\/li\u003e\n\u003cli\u003eCreates shine\u003c\/li\u003e\n\u003cli\u003eRestores\u003c\/li\u003e\n\u003cli\u003eHydrates\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418776076619,"sku":"E35719","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/con_s_460x378_e7cea451-f1de-4154-81bb-e1fda3741897.webp?v=1744020628"},{"product_id":"se-pro-longer-cond-200ml","title":"L'Oreal Serie Expert Pro longer Cond 200ml","description":"\u003cp\u003ePowered by the exclusive, patented thickening technology, Filler-A100 + Amino Acid, Serie Expert Pro Longer Lengths Renewing Conditioner is the perfect treatment for long hair suffering from thinned ends.\u003c\/p\u003e\n\u003cp\u003eFragrance Notes:\u003cbr\u003e Rose - Frangipani -Cyclamen\u003cbr\u003e Musk - Powdery - Amber\u003cbr\u003e Apple - Muguet -Ozonic\u003c\/p\u003e\n\u003cp\u003eHow To Use:\u003cbr\u003e Following Pro Longer Shampoo, apply Conditioner on towel-dried lengths and ends. Comb through. Rinse out. Treat with Renewing Cream for Lengths \u0026amp; Ends.\u003c\/p\u003e\n\u003cp\u003eOnce a week, have your clients replace their Lengths Renewing Conditioner with the Ends-Filler Concentrate (At-Home) to durably fill and thicken ends.\u003c\/p\u003e\n\u003cp\u003eHAIR TYPE\u003cbr\u003e Long hair with thinned or split ends\u003cbr\u003e RESULTS\u003cbr\u003e 64% more volume*\u003cbr\u003e Reduces split ends by 20%*\u003cbr\u003e *when used as a system of Pro longer SHAMPOO + Pro Longer Conditioner vs. unwashed hair\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS\u003cbr\u003e Pro Longer's ingredients include an exclusive combination of FILLER-A100 + Amino Acid.\u003c\/p\u003e\n\u003cp\u003eFILLER-A100\u003cbr\u003e Penetrates the fiber core and thickens, as well as immediately conditions and resurfaces hair fiber. Only L’Oréal Professionnel owns the patented FILLER-A100 molecule.\u003c\/p\u003e\n\u003cp\u003eAmino Acid\u003cbr\u003e Strengthens and renews lengths.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418776142155,"sku":"E3572100","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/b4391f75-1eba-4a71-9c9f-508a32c913db.jpg?v=1741619219"},{"product_id":"se-silver-conditioner-200ml","title":"L'Oreal Serie Expert Silver Conditioner 200ml","description":"Professional composition for the care of gray hair. Enriched with Ceramide, Babassu oil and violet micro-pigments, Serie Expert Silver Conditioner offers softness, shine and removal of unwanted yellow tones in white and gray hair.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418776404299,"sku":"E3572300","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/32e1e89b-16d5-47ce-ae8e-e867a299abbc.jpg?v=1744024093"},{"product_id":"se-pro-longer-leave-in-150ml","title":"L'Oreal Serie Expert Pro longer leave in 150ml","description":"\u003cp\u003eHAIR TYPE\u003cbr\u003e Long hair with thin ends\u003cbr\u003e RESULTS\u003cbr\u003e Thermo-protection up to 230°C\/450°F*230\u003cbr\u003e Anti-pollution\u003cbr\u003e 56% reduction of surface damages*\u003cbr\u003e 43% visible split ends reduction*\u003cbr\u003e INGREDIENTS\u003cbr\u003e FILLER- A100 + AMINO ACID\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418776568139,"sku":"E3573900","price":19.75,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/5d57cf25-de64-4836-b2e4-d8543907a584.jpg?v=1744024495"},{"product_id":"se21-absolut-repair-serum-oil-90ml","title":"L'Oreal Serie Expert ABSOLUT REPAIR SERUM OIL 90ML","description":"\n\nWhat it is: A lightweight, multi-use hair oil blended with gold quinoa and proteins that provides 10 treatment, styling, and protection benefits in one bottle.\n\nHair Texture: Straight, Wavy, Curly, and Coily\n\nHair Type: Fine, Medium, and Thick","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418776666443,"sku":"E3574499","price":25.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/2b07e1fb-af5d-40e4-bb4d-1ddd73bdf852.png?v=1744020205"},{"product_id":"se-pro-longer-concentrat-15ml","title":"L'Oreal Serie Expert Pro Longer Concentrate 15ml","description":"\u003cp\u003eAn exclusive combination of FILLER-A100 and Amino Acids to renew lengths and fill-in ends. The FILLER-A100, a patented technology owned by L'Oréal Professionnel only, penetrates the fiber core to thicken ends, and resurfaces. The Amino Acid brings strength to the fiber. For longer, thicker, better hair.\u003c\/p\u003e\n\u003cp\u003eThis treatment is for clients who want to grow longer, thicker hair.\u003c\/p\u003e\n\u003cp\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/p\u003e\n\u003cp\u003eThis in–salon treatment for long hair visibly reduces split ends by 66%* and the hair feels and looks thicker and more plump from the very first application. There is also a single dose (15ml) application so your clients can continue the routine at home, between salon visits.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test using shampoo, conditioner and ends filler concentrate\u003c\/p\u003e\n\u003cp\u003eScroll down for more information on the in-salon application.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418776895819,"sku":"E3580300","price":9.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/56d7d8e5-c95f-4ade-af22-9d2c16cb5e2e.jpg?v=1744021641"},{"product_id":"se-chroma-creme-shampoo-blue-ash","title":"L'Oreal Serie Expert Chroma Creme Shampoo blue ash","description":"The L'Oréal Serie Expert Chroma Crème Ash Shampoo is a color-correcting and conditioning shampoo for natural and colored brown hair. While washing your hair and daily influences, warm and orange undertones will appear in your brown hair. Especially with colored hair, these color tones will appear after a few washes. To neutralize these warm tones, for brown and light brown hair there is the Chroma Crème Ash Shampoo with blue pigment. The shampoo should soak for a minimum of 5 and a maximum of 15 minutes, depending on the strength of the color neutralization you want. The blue pigments return your hair to a cool brown Ash color.\n\nMany neutralizing shampoos only affect the color of the hair and work drying, but this L'Oréal SE Chroma Crème Shampoo actually has a cleansing and conditioning formula as well. Proper care also keeps the hair color more beautiful all over the hair. After using this shampoo, your hair is both cleansed and cared for. It will have a cooler tone due to the neutralizing color pigments, but the color will also look fresher, brighter and shinier.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418777977163,"sku":"E3786000","price":18.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/78c2bdc4-85be-4fe6-acdf-58dab63c4977.jpg?v=1744023992"},{"product_id":"se-chroma-creme-shampoo-purple","title":"L'Oreal Serie Expert Chroma Creme Shampoo Purple","description":"Professional yellow tones neutralizing cream shampoo for blonde hair. Formulated with purple dyes, this creamy formula instantly neutralizes undesired yellow undertones and intensely nourishes the fiber without weighing it down. Hair is soft and the color refreshed and radiant.\n\nUse:\nApply evenly on wet hair. Lather. Leave on at least 2 minutes, or longer depending on desired degree of neutralization. Rinse thoroughly. To be alternated with your regular shampoo.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418778141003,"sku":"E3786200","price":18.65,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/faf3cb42-5e8e-4e97-b9f1-aa0bb95a3eaf.jpg?v=1741619276"},{"product_id":"se-curl-exp-clarify-shampoo-300ml","title":"L'Oreal Serie Expert Curl Exp Clarify Shampoo 300ml","description":"How to use\nEvery other week, it is important to start your routine by deeply purifying the fiber to enable mask and leave-in treatments to penetrate the fiber. Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with the intense moisturizing cleansing cream shampoo.\n\n\nPro Tips\nUse it every time you have done a heavy leave-in layering since the last shampoo. Perfect for coils with easy scalp access, especially after wearing protective styles.\n\n\nResults \u0026amp; Benefits\nDaily accumulated impurities and build up are eliminated. Provides moisture while gently cleansing curls and coils thoroughly.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418778403147,"sku":"E3825400","price":18.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/7731bf0d-b944-498f-aa6b-bdaaec7e142a.jpg?v=1741619283"},{"product_id":"se-curls-long-last-leave-in-moisturiser-200ml","title":"L'Oreal Serie Expert Curls Long Last leave in moisturiser 200ml","description":"Co-developed with international curl and coil experts as part of L'Oréal Professionnel’s Curl Expression range, the Long-Lasting Leave In Moisturiser delivers intense hydration to dry, lacklustre curls.\n\nThe creamy, leave-in formula is enriched with concentrated actives glycerin, urea H and hibiscus seed extract, seeking to moisturise hair without weighing it down. Doubling up as a heat protectant up to 230°C, the styling moisturiser promotes silky-soft curls with enhanced body and bounce.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418778763595,"sku":"E3825900","price":23.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/8852a065-aed1-4a14-9fa7-8f5cca08fbe1.jpg?v=1741619290"},{"product_id":"se-curl-exp-moist-shampoo-300ml","title":"L'Oreal Serie Expert Curl Exp Moist Shampoo 300ml","description":"HOW TO USE:\nEvery other week, it is important to start your routine by deeply purifying the fiber to enable mask and leave-in treatments to penetrate the fiber.\nDistribute evenly on wet hair. Lather. Rinse thoroughly. Follow with the intense moisturizing cleansing cream shampoo.\n\nPRO TIPS:\nUse it everytime you have done a heavy leave-in layering since the last shampoo. Perfect for coils with easy scalp access, especially after wearing protective styles.\n\nRESULTS \u0026amp; BENEFITS:\nDaily acumulated impurities and build up are eliminated.\nProvides moisture while gently cleansing curls and coils thoroughly.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":51418779091275,"sku":"E3826700","price":18.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/files\/1dcc8acf-c91d-4eab-87d6-2d93d70828b0.jpg?v=1741619299"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/7533\/1915\/collections\/serie_expert.png?v=1746801732","url":"https:\/\/amilou.ie\/collections\/loreal-serie-expert.oembed?page=4","provider":"amilou","version":"1.0","type":"link"}